• conference-2012-banner

About 4 years ago they ran in the Council of Europe a campaign to stop racism in football, The manager of the Arsenal football team, in London, is a lovely man called Arson Wenger who said in English, in French and in German and Alsatian, that football was a beautiful game and that there should be no racism and that he supported the Council of Europe campaign against racism.
They put it onto the internet and tracked it by the analytics tool. Within 24 hours it had gone to 2 million people. They then took it onto the football sites, and put it onto sites where people like football. Within the next 24 hours, they had 8 million people and the next day that story about Arson Wenger, Manager of Arsenal, was in the Huffington Post which is one of the most influential media is America, it was in USA today, even in India today. So that shows the power of Social Media.
Then another campaign was started against domestic violence. They had a big launch in Spain with the Spanish Prime Minister. They had parliamentarians working on it, but also had social media. The result was that the parliamentarians were persuaded by their people on social media and told them to change the law in this country, make it a crime to hurt women. The Council of Europe has just launched a convention against domestic violence that includes 47 countries.
So, a lot changes with social media and a lot remains the same. It is a powerful tool but it's just a tool, you've got to use it. The message is the key and the appropriate use is the key.

Sound Bites
  • It's great to say that I've got 300,000 people following me, but are those people doing anything?

Download Reflections

IWC 2015    IWC 2014    IWC 2012

IWC 2010    IWC 2009    IWC 2007    IWC 2005

Theme Song

What Speakers Say...

image image image image image image image
Every piece of action we do today is powered by technology. But only 30% of women in India have access to technology.There is a huge disparity, a huge paradox – there's phenomenal advancement in technology in one hand, but on the other side, there's no good clean drinking water for many..
Read more
It is a tremendous experience to be amongst such distinguished women from more than 55 countries around the globe, to share and discuss how technology can be an aid in ensuring the empowerment of women. The beauty of the theme is actually embedded in how to connect Spirituality and Technology and that is what one aspires to learn in this 3 day-long conference.
Read more
She represents the women of South Africa but most importantly has come to India to learn from the country that is rich in history, rich in tradition and indigenous technologies that one needs to learn from..
Read More
Mr. Shantanu Prakash runs an education company that works with about 15 million students across the world, mostly of them in India, and roughly about 8 million of them are young women who in 3-5 years will be ready to assume very important roles in society.
Read more
In Egypt, the Egyptian youth made a revolution through an event in Facebook. She discovered the power of Facebook in 2008, when a friend, a journalist was arrested.They didn't have any access to the traditional media. So she organised an event for journalist, and an event on Facebook. Many journalists came, even the youth.
Read more
About 4 years ago they ran in the Council of Europe a campaign to stop racism in football, The manager of the Arsenal football team, in London, is a lovely man called Arson Wenger who said in English, in French and in German and Alsatian, that football was a beautiful game and that there should be no racism and that he supported the Council of Europe campaign against racism.
Read more
Spiritual Connection. is about how to find our mind. Our body is a very high tech system. It uses the six senses to perceive the outside world, but what is the connection between our body and the six senses? Its the mind, but where's the mind and what does it look for in life? So far, no scientific machine can find it.
Read more